Gelato is Italian. Jolie is French. Wah Gwaan?

You know we are a different breed in the gelato space.

If you didn’t know, gelato is an Italian born product. There is a whole culture around the sweet and savory dessert and many Gelateria’s, especially in the States, steep their brand in Italian culture. However, we have named our product “Jolie” which means “pretty” in French.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.